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Kristine Gent Farrell

Director of Account Management
Kristine Gent

As the Director of Account Management at Sterling Administration, Kristine Gent leads a team dedicated to fostering strong, long-lasting client relationships. With a strategic focus on client satisfaction and retention, Kristine ensures that Sterling’s clients receive exceptional service and tailored solutions. Her leadership and expertise drive the account management team in consistently delivering value and support, establishing her as a vital part of Sterling’s commitment to customer success.

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Upcoming Webinar

Tue, April 14, 2026 | 10 AM (PST)

Navigating the Sterling Portal: Plan and Rate Renewals Made Simple

Managing renewals across multiple groups?
Join this 30-minute walkthrough to learn how to update plans and rates accurately in the Sterling Portal—without the back and forth.

✔ Enter new plan year rates with ease
✔ Follow the right steps every time
✔ Stay on track during renewal season

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